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Search Results for Author 'Bradlow, Eric T.':

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How Customers Watch What Others Buy

Idea posted: October 2013

Institutions: Kellogg School of Management    The Wharton School of the University of Pennsylvania   

Authors:

Why do people buy? In an era of almost unlimited choices and unprecedented access to products and services, understanding what will push customers to buy a particular product is vital…

  READ MORE   PIN TO MY IDEAS Idea #223

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